One of the oldest names in the fashion industry is Abercrombie & Fitch. Abercrombie & Fitch shows a way of life typical of the modern youth of America.

Abercrombie & Fitch was set up in 1892 by David Abercrombie, which was well-known for the casual clothing and high quality.

Abercrombie & Fitch has repositioned itself in 1992 with an entirely new idea of leisure clothing, with focus on style and is designed for students in the age group 18-22.

Hollister, targets 14-18 years old students. Hollister provides casual clothing, accessories and personal products at a lower price than the brand Abercrombie & Fitch. Another clothing brand Abercrombie Ruehl focuses on 22-35 year old customers. Gilly Hicks is another subsidiary of Abercrombie clothes provides leisure wear and underwear for women. A&F and its subsidiaries are in an innovative manner.

Abercrombie & Fitch began as a hunting, fishing, safari, camping,and outdoor store in New York City in the 1800's. It was initially Abercrombie, but eventually David Abercrombie partnered with a man named Ezra Fitch,a regular customer & lawyer, thus creating Abercrombie & Fitch. Over the years, Abercrombie and Fitch became one of the biggest sporting goods suppliers, actually, it even outfitted Charles Lindbergh for his historic flight across the Atlantic in 1927. In 1978, Abercrombie is bought by Oshman's sporting goods. In 1988 it was sold to another company,The Limited. By this time, it had become the Abercrombie that they know currently, selling clothing. It became a dormant company for a few years and then spun off from The Limited, thus set up the former company again, Abercrombie & Fitch. It made a come back and became popular across the country. Nowadays Abercrombie & Fitch owns several other clothing companies, Hollister Co.,Abercrombie(the children version of Abercrombie & Fitch), & Ruehl 925, a tiny clothing store based in New York City's Greenwich village. It is gradually extending to other cities.

Today A&F has 363 Abercrombie & Fitch stores,176 Abercrombie stores,249 Hollister Co. stores, 4 Ruehl 925 stores, making a total of 792 total stores across 4 brands.

Soon it will be opening 3 more Ruehl 925 stores.It will become increasingly well-liked.